Wells, William,  1926- <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - Annotated instructor's ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1989. 
 - xxix, 614 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130145491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising