TY  - BOOK
AU  - Kerin,Roger A.
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 1259007898 (Asia Global ed.)
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Asia
N1  - Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013; Includes bibliographical references (p, 799-801) and indexes
ER  -