Marketing in Asia / 
Roger A. Kerin ... [et al.]. 
 - 2nd ed. 
 - Singapore :  McGraw-Hill,  c2013. 
 - lvi, 822 p. :  col. ill. ;  28 cm. 
<br/><br/> Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013. 
<br/><br/>Includes bibliographical references (p, 799-801) and indexes. 
<br/><br/><label>ISBN: </label>1259007898 (Asia Global ed.) 9781259007897 (Asia Global ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia