TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Principles of marketing
SN  - 0324323794 (International student ed.)
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson South-Western
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -