Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone. 
 - 12th ed. 
 - Mason, Ohio :  Thomson South-Western,  c2006. 
 - lii, 656, [47] p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324323794 (International student ed.) 9780324323795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing