TY  - BOOK
AU  - Jain,Subhash C.
AU  - Haley,George T.
TI  - Strategic marketing
SN  - 9789814281447 (pbk.)
PY  - 2009///
CY  - Singapore
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -