Jain, Subhash C.,  1942- <br/><br/>
Strategic marketing / 
Subhash C. Jain, George T. Haley. 
 - Singapore :  Cengage Learning,  c2009. 
 - 685 p. :  ill. ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789814281447 (pbk.) 9814281441 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management