Principles of marketing :  a global perspective / 
Philip Kotler ... [et al.]. 
 - Singapore ;  Hong Kong :  Pearson Prentice Hall,  c2009. 
 - xxvii, 670 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789810679521 9810679521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing