TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780273767183 (pbk.)
PY  - 2013///
CY  - Boston, London
PB  - Pearson
KW  - Marketing.
KW  - Marketing
KW  - Textbooks
N1  - Kotler's name appears first on the previous ed; Includes bibliographical references and index
ER  -