Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 11th ed., Global ed. 
 - Boston ;  London :  Pearson,  c2013. 
 - 534, [112] :  col. ill. ;  28 cm. 
<br/><br/> Kotler's name appears first on the previous ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273767183 (pbk.) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks