TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0132390027 (alk. paper)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes
ER  -