Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xxxii, 599, [99] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>0132390027 (alk. paper) 9780132390026 (alk. paper) 9780136132370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing