Lane, W. Ronald,  1940- <br/><br/>
Kleppner's advertising procedure / 
 Advertising procedure 
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. 
 - 17th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xx, 829 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132308290 9780132308298 9780135126479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising