Blythe, Jim. <br/><br/>
Principles & practice of marketing / 
 Principles and practice of marketing 
Jim Blythe. 
 - 3rd ed. 
 - Australia :  Thomson,  2006. 
 - xviii, 744 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844801209 9781844801206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing