TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0073529850 (alk. paper)
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references (p. 499-528) and indexes
ER  -