Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 16th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xxxviii, 790, [47] p. :  col. ill. ;  29 cm. 
<br/><br/> Rev. ed. of: Basic marketing : a global-managerial approach. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>007352980X (alk. paper) 9780071277471 9780073529806 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management