TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072828803 (text : alk. paper)
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 673-700) and indexes
ER  -