Marketing / 
Roger A. Kerin ... [et al.]. 
 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 p. :  col. ill., col. maps ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 673-700) and indexes. 
<br/><br/><label>ISBN: </label>0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 9780071116091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing