TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190 (hardcover : alk. paper)
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Market segmentation
KW  - New products
N1  - Includes bibliographical references and index
ER  -