Shapiro, Aaron. <br/><br/>
Users, not customers :  who really determines the success of your business / 
Aaron Shapiro. 
 - 1st ed. 
 - New York :  Portfolio/Penguin,  2011. 
 - 243 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780670920976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer relations<br/>Electronic commerce<br/>Information technology--Management<br/>Internet marketing