Levinson, Jay Conrad. <br/><br/>
The guerrilla marketing handbook / 
Jay Conrad Levinson and Seth Godin. 
 - Boston :  Houghton Mifflin,  c1994. 
 - 379 p. :  ill. ;  26 cm 
<br/><br/><label>ISBN: </label>9780395700136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc<br/>Small business--Management--Handbooks, manuals, etc