TY  - BOOK
AU  - Goodman,Michael B.
AU  - Hirsch,Peter B.
TI  - Corporate communication: strategic adaptation for global practice 
SN  - 1433106213 (pbk. : alk. paper)
PY  - 2010///
CY  - New York
PB  - Peter Lang
KW  - Communication in management
KW  - Corporations
KW  - Public relations
KW  - International cooperation
N1  - Includes bibliographical references and index
ER  -