Goodman, Michael B.

Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, c2010. - xix, 238 p. : ill. ; 26 cm.

Includes bibliographical references and index.

1433106213 (pbk. : alk. paper) 1433106221 (casebound : alk. paper) 9781433106217 (pbk. : alk. paper) 9781433106224 (casebound : alk. paper)


Communication in management
Corporations--Public relations
International cooperation