Goodman, Michael B. Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, c2010. - xix, 238 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 1433106213 (pbk. : alk. paper) 1433106221 (casebound : alk. paper) 9781433106217 (pbk. : alk. paper) 9781433106224 (casebound : alk. paper) Subjects--Topical Terms: Communication in managementCorporations--Public relationsInternational cooperation