TY  - BOOK
AU  - Pong,Howard Yuen Lam
TI  - Marketing leadership: practices & perspectives 
SN  - 9789880017919
PY  - 2013///
CY  - Hong Kong
PB  - Pearson Education Asia Limited
KW  - Marketing
N1  - Includes bibliographical references (p. 91) and index
ER  -