Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 8th ed. 
 - Boston :  McGraw-Hill Irwin,  2009. 
 - xxv, 838 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0073381098 (alk. paper) 9780071284400 9780073381091 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion