TY  - BOOK
AU  - Heyman,Jay H.
TI  - 沒預算照樣有勝算的行銷創意術
T2  - 新商業周刊叢書
SN  - 9789861209104 (pbk.)
PY  - 2011///
CY  - 台北市
PB  - 商周出版
KW  - Marketing
KW  - Advertising
KW  - Small business marketing
N1  - Translation of: All you need is a good idea! : how to create marketing messages that actually get results
ER  -