TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0130175781
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Advertising
KW  - Communication in marketing
N1  - CD-ROM contains Advertising PlanPro by Palo Alto Software; Includes bibliographical references and indexes
ER  -