TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 0131405462
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Advertising
KW  - Communication in marketing
N1  - Accompanied by a CD-ROM entitled: IMC PlanPro; Includes bibliographical references and indexes
ER  -