Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications / 
 Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow, Donald Baack. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2004. 
 - xxvii, 538 p. :  ill. ;  28 cm. 
<br/><br/> Accompanied by a CD-ROM entitled: IMC PlanPro. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131405462 9780131405462 013141528X (CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing