McDaniel, Carl, <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - Twelfth edition. 
 - xxviii, 835 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133273875 1133273874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human services--Evaluation. --United States
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2013