TY  - BOOK
AU  - Feinberg,Fred M.
TI  - Modern marketing research : : concepts, methods, and cases 
SN  - 9781133191018
AV  - HF5415.2 .F37 2013 
PY  - 2013///]
CY  - Australia
PB  - Cengage Learning
KW  - Marketing research.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index (pages 677-689)
ER  -