Feinberg, Fred M., <br/><br/>
Modern marketing research :   concepts, methods, and cases / 
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.  
 - Second edition. 
 - xxx, 689 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index (pages 677-689). 
<br/><br/><label>ISBN: </label>9781133191018 1133191010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. <br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .F37 2013