TY  - BOOK
AU  - Roger A.Kerin
AU  - Steven W.Hartley
TI  - Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing: eighth edition 
SN  - 0073190640
PY  - 2006///]
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -