Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing :  eighth edition / 
Roger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver; Eric N. Berkowitz, University of Massachusetts; William Rudelius, University of St. Thomas; contributor Linda Rochford, University of Minnesota-Duluth; prepared by Michael J. Vessey. 
 - vii, 201 pages:   illustrations ;  28 cm 
<br/><br/><label>ISBN: </label>0073190640 9780073190648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing