TY  - BOOK
AU  - Smith,P.R.
AU  - Chaffey,Dave
TI  - Digital marketing excellence: planning, optimizing and integrating online marketing 
SN  - 9781138191686
AV  - HF5415.1265 .S65 2017
PY  - 2017///]
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Internet marketing
N1  - Revised edition of the authors' eMarketing excellence, originally published in 2002; Includes bibliographical references and index; Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index
ER  -