Smith, P. R.  1957- <br/><br/>
Digital marketing excellence :  planning, optimizing and integrating online marketing / 
Dave Chaffey and PR Smith. 
 - Fifth edition. 
 - xxvii, 660 pages :  color illustrations ;  26 cm 
<br/><br/> Revised edition of the authors' eMarketing excellence, originally published in 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9781138191686 113819168X 9781138191709 1138191701 
<br/><br/><label>LCCN: </label>2016041418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S65 2017