凌羽一,

贏銷0與1 : 新世代營銷實戰攻略 / 新世代營銷實戰攻略 凌羽一(Dr Jeffrey Hui)著. - 初版. - 254 pages : color illustrations ; 21 cm. - Brand ; 21 . - Brand (天窗出版) ; 21. .

Includes bibliographical references (page 254)


Foreword also in English.

9789888395491 9888395491


Marketing
Consumer goods--Marketing
Domestic marketing
Retail marketing
Retail trade--Marketing
Aftermarkets
Selling

HF5415 / .L555 2017