TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - 趙占波
TI  - 市場營銷學: 原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯
SN  - 0132744031
PY  - 2013///
CY  - 北京
PB  - 機械工業出版社
KW  - Marketing
KW  - Textbooks
N1  - Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013; Includes bibliographical references and index
ER  -