Armstrong, Gary <br/><br/>
市場營銷學 :  原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯. 

 - 第11版. 
 - 北京:  機械工業出版社,  2013. 
 - xii, 440 p. :  col. ill. ;  27 cm. 
<br/><br/> Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In Chinese. 
<br/><br/><label>ISBN: </label>0132744031 9787111430179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks