TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 1944659005
PY  - 2016///]
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Management.
KW  - Professions
KW  - Marketing.
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and index.
ER  -