TY  - BOOK
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
AU  - Wilson,Alan M.
AU  - Zeithaml,Valarie A.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 007716931X
PY  - 2016///
CY  - Berkshire
PB  - McGraw-Hill
KW  - Customer services
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -