Services marketing :  integrating customer focus across the firm / 
Alan Wilson ... [et al.] 
 - 3rd ed. 
 - xvii, 538 pages :  color illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007716931X 9780077169312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries--Marketing