Burns, Alvin C., <br/><br/>
Marketing research / 
Alvin C. Burns, Ann Veeck, Ronald F. Bush.  
 - Eighth edition, global edition.  
 - 489 pages :  color illustrations ;  26 cm  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9781292153261 1292153261  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.