TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 9789810687977
PY  - 2013///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Includes bibliographical references and index
ER  -