Doyle, Charles,  1959- <br/><br/>
A dictionary of marketing / 
 Oxford dictionary of marketing 
Charles Doyle. 
 - New ed. 
 - Oxford :  Oxford University Press,  2011. 
 - x, 436 p. :  ill. ;  20 cm. 
 - Oxford paperback reference .
 - Oxford paperback reference. .
<br/><br/><label>ISBN: </label>9780199590230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries