Kotler, Philip. <br/><br/>
Priciples of marketing / 
Philip Kotler, Gary Armstrong. 
 - Global ed., 14th ed. 
 - Boston, MA :  Pearson Education,  c2012. 
 - xxiv, 637, [97] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (R1-R24) and index. 
<br/><br/><label>ISBN: </label>027375243X 9780273752431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing