Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan.
Material type:
TextPublisher: Brooklyn, N.Y. : powerHouse Books, 2013Edition: 1st edDescription: 192 p. : col. ill. ; 25 cmISBN: 1576876403 (hb); 9781576876404 (hb)Other title: How the world's top marketers make emotional connections to win in the marketplaceSubject(s): Advertising | Marketing | Branding (Marketing)| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5410 .S4 2013 (Browse shelf) | Available | 7003546P |
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| HF5389 .C43 2007 好人緣! : | HF5389 .D86 1998 Business etiquette and professionalism / | HF5389.R62 2000 Business etiquette : | HF5410 .S4 2013 Loveworks : | HF5414 .K67 2005 社會行銷 / | HF5414 .K67 2005 社會行銷 / | HF5414 .K67 2016 Social marketing : |
Includes bibliographical references (p. 187-188)
Foreword / by Kevin Roberts -- Introduction -- Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations -- Conclusion.
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.