Marketing : an introduction / Rosalind Masterson & David Pickton

By: Masterson, RosalindContributor(s): Pickton, DavidMaterial type: TextTextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2010Edition: 2nd edDescription: xviii, 508 p. : col. ill. ; 27 cmISBN: 9781849205702 (hbk.); 1849205701 (hbk.); 9781849205719 (pbk.); 184920571X (pbk.)Subject(s): Marketing
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Print book HF5415 .M1 2010 (Browse shelf) Available 7003593R

Includes bibliographical references and index

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