The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
Material type: TextPublisher: Berkeley, CA : Counterpoint : Distributed by Publishers Group West, c2009Description: xxvii, 324 p. ; 24 cmISBN: 1582435804; 9781582437248Subject(s): Advertising -- Social aspects | Marketing -- Social aspects | Mass media and culture | Persuasion (Psychology)Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .O73 2009 (Browse shelf) | Available | 00010023 |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
HF5823 .L15 2008 Kleppner's advertising procedure / | HF5823 .L15 2014 Small business marketing for dummies / | HF5823 .L45 1999 廣告學 : | HF5823 .O73 2009 The age of persuasion : | HF5823 .W35 1989 Advertising : | HF5823 .W35 1989 Advertising : | HF5823 .W35 2007 Advertising : |
Includes bibliographical references (p. 301-303) and index.