Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublisher: Boston : Pearson, c2012Edition: 14th ed., global edDescription: 679, [127] p. : col. ill. ; 28 cmISBN: 0273753363 (pbk.); 9780273753360 (pbk.)Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .K68 2012 (Browse shelf) | Available | 7003951P |
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| HF5415.13 .K68 2000 Marketing management / | HF5415.13 .K68 2003 Marketing management / | HF5415.13 .K68 2009 Marketing management / | HF5415.13 .K68 2012 Marketing management / | HF5415.13 L48 1986 國際營銷管理 / | HF5415.13 .M17 2013 80/20 sales and marketing : | HF5415.13 .M37 1996 Marketing management : |
Includes bibliographical references and index.